Why and How To Perform a Content Audit For Your E-commerce Business
If you’ve been adding content to your website, you might be thinking that you’re all set and that your SEO rankings will follow. However, have you performed a content audit recently? It’s a practice that is critical to effective content marketing for your e-commerce brand. Making sure that you’re identifying each piece of content, ensuring […]
The Ultimate Guide To Performance Max Campaigns
One of the ways a new e-commerce business can start driving sales relatively quickly is through Performance Max Campaign ads. Google Ads has replaced their Smart Shopping Ads with Performance Max campaigns to provide improved automation and targeting. Performance Max dynamically creates ads using your brand assets including logos, videos, images, copy and products. Based […]
