How To Use Negative Keywords For Your Google Ads
Have you ever felt like your Google Ads are reaching the wrong audience? This can be a huge bummer because Google Ads are a powerful tool when done correctly. However, if your ads are showing up in irrelevant searches, you could be wasting valuable ad spend. How can you fix this, though? With negative keywords. […]
How To Identify & Use Buyer Journey Insights To Drive Your Marketing Strategy – Episode 54: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey and guest Navah Hopkins, a PPC expert and digital marketing consultant, dive into how understanding buyer behavior online can transform marketing strategies for 2025. They discuss the shifting landscape of online search and community engagement, emphasizing the importance […]
