LLMs.txt for DTC Brands: What It Is, Why It Matters, and How to Implement It

AI-driven search is here: With tools like ChatGPT, Claude, and Perplexity answering questions directly, consumers can find product info without traditional search. Direct-to-consumer (DTC) brands need to adapt so their content isn’t left out of this new AI-driven discovery channel. Enter llms.txt… your AI guidebook: llms.txt is a newcomer on the digital scene that acts […]