1. Copywriting This is the foundation for a successful blog. If your writing is not interesting, inspiring, and useful, you will not get the readership you need for your blog to take off. Your writing needs to be based around fulfilling a need for someone whether it’s explaining how to perform an oil change on a car or how to make decisions for retirement. If you can say something helpful and say it well, the sky is the limit. 2. Design Essentials Even if the quality of your content is incredible, your blog will likely tank if it looks like a seventh grader designed it. Having a custom logo or offering a PDF ebook can go a long way to making your website look professional. Consider subscribing to Adobe Creative Cloud to start on the path to designing an appealing website. 3. WordPress WordPress is the most popular platform for bloggers, and for good reason. It’s user- friendly, easy to analyze, and includes important features like a sales funnel and membership content. Did I mention you can perform the most important functions without a background in coding? 4. Basic HTML While knowing the intricacies of WordPress is most important, understanding how to use HTML can give you a huge advantage. If you combine HTML with CSS, you can become a highly skilled web developer. There are fantastic resources online to learn the basics, including Code Academy. 5. Search Engine Optimization This is the skill that is the cherry on top of blogging. Your first focus needs to be on getting your website running smoothly, but after that, you need to know how to get your blog found on search engines. There are many tricks to the trade, and it can take a lot of training, but it’s well worth your time to educate yourself about how to use keywords and drive web traffic.]]>
Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.
Greg Shuey
Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.
