If you’ve found yourself here, you’re probably wondering, what is local SEO? What does local SEO look like for businesses that sell through e-commerce and retail locations? Why should I focus on it? These are all great questions, that we’re going to help you answer. When it comes to SEO for e-commerce websites, you need to be very dialed into all aspects of your site and how your brand is appearing in search engines. Let’s take a deeper dive into local SEO and the steps you need to be taking to make it work for you.
Local SEO for eCommerce
What is Local SEO, and What Makes it Different?
Local SEO places an emphasis on focusing your optimization on reaching local search audiences. For example, if you own a hair salon in downtown LA, you will want to show up at the top of the local search pack for the keyword “LA hair salon.” Local SEO can help you get there. Simple, right?
What to Focus on in Local SEO
1. Claim your Google My Business Profile Google allows you to claim your business with its feature Google My Business. This allows you to provide your own business details into Google’s business index database. By simply claiming your business, you will have a better chance of showing up in local search results. Google My Business allows you to update your website information, address, reviews, pictures and so much more. While this is a good first step, you will also want to build local citations.
2. Build Local Citations
Local citations are backlinks pointing to your site from other local websites. Backlinks can come from local news, press releases, directories, and other local resources. A simple way to build a local citation is to claim your free Yellow Pages listing.
Citations act as an indicator that you are a popular vendor within your local area. Similar to how backlinks help your SEO efforts, backlinks from local sites greatly help your local SEO efforts.
- Work for Links on Local Websites
Getting links on local websites is a great way to build domain authority and local search authority. Sites may include your local news, charities, partners you work with, or your local Chamber of Commerce just to name a few.
In short, focusing your optimization on reaching local search audiences is key if your business is both an e-commerce and brick-and-mortar business. Taking these three steps can ensure that your local SEO is working for your business. Still feel like you need some help? Schedule a free consultation with us today and let’s see what we can do for your business!
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Looking for more SEO tips to help you grow your e-commerce business? Check out these posts:
- Getting Started With SEO – How To Identify & Prioritize What To Optimize
- How To Do Keyword Research For An Ecommerce Business
- What Should Your Ecommerce Site Architecture & On Page Optimizations Look Like For Maximum SEO Value
- How To Tackle Technical SEO For Your Ecommerce Business
- Getting Started With Link Building For Your Ecommerce Business
- How To Measure Ecommerce SEO Success
Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.
