If you’ve been considering doing content analysis and reporting for your e-commerce business, don’t wait another day. You see, when it comes to e-commerce content marketing, having good reporting and analysis to back it up is the best way to track results. If you want to grow and improve, this is the way to do it. Let’s talk a bit more about it and what you need to look at in order to be successful.
Content Analysis and Reporting
No matter how perfect and flawless your content marketing efforts may have been, know that there will always be room for you to change and improve. You’ll find that some content is outrageously successful and drives fantastic results, while others seem to fall flat and deliver very little. Use every opportunity you can to analyze what you’re doing and improve your strategy.
As a content marketer, it’s important to understand how to track your efforts and see what is driving success and what is bringing challenges. How can you do this, though? You need to know what to analyze.
What do I Analyze?
Now you know you need to analyze your efforts, but what should you be focusing on? The task can feel overwhelming. There are many different directions you could go, but we recommend sticking to some core metrics, metrics that are frequently used to measure success.
Look at Traffic Metrics
One of your main goals is to drive traffic to your site, right? That’s one of the reasons you’re creating and publishing content. Measuring how effectively your content is driving traffic is definitely something you will want to keep an eye on and often brings with it a lot of helpful details. A few things you’ll be able to see include:
- Page views
- Average read depth
- Visitors to specific pieces of content
- Time spent on page
- What the bounce rate is
- Conversion rate
Content is Key
It should be clear from above that in order for a customer to research, consider and purchase a product online, they need content all along the journey to help them make a decision on what to buy based on their needs. Blogs, website descriptions, and reviews are all critical things to have in order to sell more. The content creation process can take time, money, and more manpower, but it’s worth it.
Once you scale and optimize your content, you’ll find that there are some other key benefits to content creation that will show tangible results. These are both satisfying and will be easy to measure.
An Example of Powerful Content
If you’re curious about what great content can do for your e-commerce business, here is a good example of what high-quality content can do for the traffic to a website:
Verywellfamily has created thousands of pieces of content on their site ranking from topics like baby girl names to best pack-n-plays. The content they produce has grown their website traffic from thousands of visitors to millions of site visitors. According to SEMRush, they rank for 100,00+ keywords in positions 1-3 and over 150,000 terms in positions 4-10. That is over 200K+ keywords on page one of Google that are able to drive traffic to the site. This helps them with rankings and getting more traffic to their site. By looking at this data over time, they were able to scale their content effectively. That’s why looking at all aspects of reporting and analyzing them is so critical.
As you continue on your SEO journey, we hope that this piece has offered some assistance. If you’re still curious about content analysis and reporting for your e-commerce business, set up a consultation with our team to see if we’d be a good fit. We’d love to help you grow your business with high-quality analysis.
Looking for more content marketing tips to help you grow your e-commerce business? Check out these posts:
- What is Content Marketing & Why Is It Important For Your Ecommerce Business?
- How To Create A Content Marketing Strategy For Your Ecommerce Business
- Why & How To Perform a Content Audit For Your Ecommerce Business
- How to Document Your Content Marketing Strategy For Your Ecommerce Business
- How To Build a Content Calendar For Your Ecommerce Business
- Where Will You Share & Distribute The Content For Your Ecommerce Business?
- How To Understand The Buyer’s Journey For Your Ecommerce Customers
- How to Optimize Your Ecommerce Content For The Best SEO Rankings
- How To Scale Your Ecommerce Content Marketing
Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.
