Laurel is a member of the executive team at Stryde. She’s been doing digital marketing for businesses for 10 years. Two years ago, she started set up her own ecommerce business selling baby gowns and knows the struggles of a small business owner. She loves talking about digital marketing, content, SEO, and conversion rate optimization.
If you are new to the marketing world, or just trying to learn more about it, knowing what attribution is and the effects it can have on your business is critical. Knowing where
After the year 2020, and everything it brought with it, we know one thing for certain. The pandemic changed our lives as consumers and ecommerce business owners forever. As we are starting to
What Is Keyword Intent? Keyword intent is the user’s purpose for typing in a search query. Intent will clue you in to what an end-user will likely do when they search certain keywords.
Are you curious about the impact Apple’s iOS 14.5 App tracking transparency update will have on your Facebook conversion data? With approximately 60% of devices in the United States running on iOS, this
What’s New in eCommerce Marketing? Here at Stryde, we love growing consumer product e-commerce businesses. One of our core values is curiosity. Our team eats, breathes, and sleeps eCommerce and we’re constantly self-educating by
When it comes to SEO, it’s good to get used to constant change. With Google consistently changing their algorithm, as well as some of the major changes that have come in 2020, it’s
We all have desired actions we want our customers to take. This act is called a conversion, and it is the number one most important metric to monitor and optimize for an ecommerce
We already know that content marketing is a powerful tool to have in your marketing arsenal: When pitted against paid advertising options, it drives fantastic conversion rates. But SEO marketing is only effective
As COVID-19 continues to leave its mark on our lives and on the economy, many businesses are finding that it is time to get creative with how to embrace market adjustments and customer
Dan Barnes and Wes LaPorte built PhoneSoap out of a desire to start a business. The outlet of having your own business and having the ability to create your own destiny was one
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