Trump’s New Tariffs: What Every Ecommerce Brand Needs to Know – Episode 61: 7-Figures & Beyond Podcast
Episode Summary In this episode of the Seven Figures and Beyond ecommerce podcast, host Greg Shuey interviews Greg Shugar— ecommerce entrepreneur, DTC pioneer, and tariff watchdog—on the massive implications of recent tariff changes, particularly those targeting Chinese imports. Shugar, who built and sold The Tie Bar and now runs Beau Ties of Vermont, shares firsthand […]
Beyond ROAS: How Smart Marketers Win With Google Ads In 2025 – Episode 60: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey welcomes back Kelsey O’Rourke to discuss how to build an effective Google Ads strategy for D2C brands in 2025. Kelsey, a performance marketing expert, emphasizes the importance of structuring Google Ads campaigns correctly, debunking the myth that they […]
Beyond Google: How to Drive Brand Awareness & Sales from Alternative Channels – Episode 59: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Kevin Indig, a growth advisor with extensive experience in organic marketing for brands like Shopify, Reddit, and Dropbox. The discussion centers around alternative marketing channels beyond Google, such as YouTube, Reddit, forums, and online communities, and how […]
Fix Your Funnel: Simple CRO Strategies to Convert More Customers – Episode 58: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7-Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey welcomes Anthony Morgan, founder of Enavi, a Shopify-focused CRO (Conversion Rate Optimization) agency. Anthony shares his unconventional journey into eCommerce, highlighting the importance of CRO in optimizing the full sales funnel, especially for brands that don’t have large testing […]
Selling High-Ticket E-Commerce: What DTC Brands Can Learn from B2B – Episode 57: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7-Figures & Beyond e-commerce marketing podcast, Greg Shuey is joined by Rivkie Lieberman, Creative Director at Motif Studio, to dive deep into the nuances of high-ticket e-commerce and how brands selling expensive products can learn from B2B marketing strategies to improve conversions. Rivkie explains why selling high-ticket products […]
Avoiding Amazon Pitfalls: Compliance & Inventory Mistakes That Can Derail Your Brand – Episode 56: 7-Figures & Beyond Podcast
Episode Summary In this episode of 7 Figures and Beyond E-Commerce Marketing Podcast, host Greg Shuey interviews Amazon expert Robyn Johnson, co-founder of Marketplace Blueprint, to discuss how compliance and inventory levels can make or break an Amazon selling strategy. Robyn shares her journey from being a youth minister to scaling a million-dollar Amazon business, […]
Speed to Success: How Website Performance Drives Conversions & Rankings For Ecommerce Brands – Episode 55: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, Greg Shuey is joined by Jono Alderson, an independent technical SEO consultant, to explore the critical role of website performance in eCommerce success. They dive deep into the tangible impact of site speed on conversion rates and search engine rankings, sharing […]
How To Identify & Use Buyer Journey Insights To Drive Your Marketing Strategy – Episode 54: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey and guest Navah Hopkins, a PPC expert and digital marketing consultant, dive into how understanding buyer behavior online can transform marketing strategies for 2025. They discuss the shifting landscape of online search and community engagement, emphasizing the importance […]
Ecommerce Meta Ads Trends & Insights For 2025 – Episode 53: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures Beyond Ecommerce Marketing Podcast features Kelsey O’Rourke, the performance marketing director at Stryde, discussing Meta Ads (Facebook and Instagram) strategies for 2025. Kelsey shares insights on crafting effective creative strategies, adapting to Meta’s increasing automation, leveraging AI for cost-effective content creation, and avoiding common mistakes in […]
Ecommerce Email/SMS Marketing Trends & Insights For 2025 – Episode 52: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond E-commerce Marketing Podcast, host Greg Shuey speaks with email and SMS marketing expert Julia Amodt about key strategies for e-commerce brands heading into 2025. They discuss trends from 2024, such as increased scrutiny on email deliverability, compliance, and consumer privacy, alongside rising inbox fatigue. […]
How To Set Up, Optimize, and Scale Google PMax Campaigns – Episode 51: 7-Figures & Beyond Podcast
Episode Summary In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey interviews Martin McAndrew, director of Blue Thirst, to demystify Google Performance Max (PMAX) campaigns. Martin breaks down PMAX as a powerful yet misunderstood advertising tool that leverages Google’s vast ecosystem, including YouTube, Gmail, Maps, and Search. He emphasizes the […]
Organic Pinterest Marketing: How To Turn Pins Into Traffic & Revenue – Episode 50: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey dives into the untapped potential of Pinterest as a platform for driving traffic and revenue for D2C brands. Guest Natasha Chilcott, Director of Marketing and Sales at Marr Media Group, shares her insights into the nuances of Pinterest […]
