How To Diagnose & Recover From A Google Algorithm Update – Episode 46: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond E-commerce podcast Greg Shuey speaks with Kristine Schachinger, an expert SEO consultant, about the complex process of recovering from a Google algorithm update. Kristine shares her journey from web design to specialized SEO consulting and explains her unique approach to recovery audits. The conversation […]
How To Drive Organic Ecommerce Growth With Programmatic SEO Strategies – Episode 45: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond Ecommerce Growth Podcast, host Greg Shuey speaks with Colin Gardiner, co-founder of Long Tail, about programmatic SEO and its potential to scale SEO efforts for marketplaces. Colin shares his background as an economist and experience in various tech companies, including Ancestry.com and Outdoorsy, where […]
How To Analyze & Dominate Ecommerce Search Engine Results Pages (SERPs) – Episode 44: 7-Figures & Beyond Podcast
Episode Summary In this episode of 7 Figures and Beyond eCommerce Marketing Podcast, Greg Shuey and Boyd Norwood, VP of Marketing at Nozzle discusses the evolution of search engine results pages (SERPs), particularly for e-commerce keywords. Boyd explains how SERPs have transformed from simple lists of blue links into complex pages with various features such […]
How To Leverage Paid Media To Dramatically Increase Sales For Lifestyle Brands – Episode 43: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Nikki Lindgren, founder and managing partner of Pennock, a paid media and SEO agency specializing in beauty and lifestyle brands. The conversation centers around leveraging paid marketing strategies to boost sales, particularly in preparation for the holiday […]
Building Sustainable, Long Term Growth Through Online Communities – Episode 42: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Paige Hope, the founder of Elan Pure, a non-toxic beauty and wellness brand. Paige shares her personal journey of building the brand, inspired by her own health issues and her sister’s autoimmune diagnosis, which led her to […]
How To Leverage VIP Groups To Drive Meaningful Revenue Growth – Episode 41: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Brittany Harvey, the founder of Vonu, a baby brand known for its innovative multi-use lounger designed to aid infants with tummy time, reflux, and gas relief. Brittany shares her diverse professional background, from education and PR to […]
The 4 Types of Content Every Ecommerce Brand Needs To Scale – Episode 40: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey is joined by John Doherty, founder of Editor Ninja, to discuss the evolution and enduring importance of content in ecommerce. Both veterans of the SEO and content marketing industries, they reflect on the constancy of high-quality content amid […]
Buying An Ecommerce Business: Key Strategies For A Successful Purchase – Episode 39: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond Ecommerce Marketing Podcast, Greg Shuey interviews Gentry Jensen, the owner of Cordova Outdoors, an ecommerce brand specializing in coolers and outdoor gear. The discussion revolves around the process of purchasing an ecommerce brand, focusing on key considerations and steps involved. Jensen shares his journey […]
How To Leverage Your Customer Base To Scale Your D2C Revenue – Episode 38: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond E-commerce Marketing Podcast, Greg Shuey hosts Adena Merabi from Okendo to discuss how customer reviews, quizzes, and loyalty programs can significantly increase website conversions and drive revenue growth. Adina highlights Okendo’s journey, her role, and the platform’s offerings, which include tools for reviews, quizzes, […]
High Impact Black Friday & Cyber Monday Marketing Strategies – Episode 37: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, hosts Greg Shuey and Laurel Teuscher discuss strategies for preparing for Black Friday and Cyber Monday sales, emphasizing the importance of early planning. Laurel, VP at Stride, shares insights from her nine years of experience in digital marketing, particularly focusing on […]
Scaling Your Brand On Meta With High-Volume Ad Copy & Creative Testing – Episode 36: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond ecommerce podcast, Greg Shuey hosts Andrew and Victor from AdCrunch, discussing their high-volume ad copy and creative testing strategy for scaling brands on the Meta platform. They highlight the importance of knowing your Ideal Customer Profile (ICP) and leveraging a data-driven approach to optimize […]
Building Partnerships & Alliances To Accelerate D2C Growth – Episode 35: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond podcast, Greg Shuey interviews Jonathan Johnson, the former chairman and CEO of Overstock.com. They delve into the importance and strategy behind building partnerships and alliances to accelerate direct-to-consumer (D2C) growth, especially in a challenging economic landscape. Johnson shares insights from his extensive experience at […]
