Customer Revenue Optimization: How To Leverage Customer Experience To Scale Your D2C Growth – Episode 31: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond ecommerce marketing podcast, Greg Shuey interviews Will Laurenson from Customers Who Click about customer revenue optimization (CRO). They delve into strategies for direct-to-consumer brands to attract more right-fit customers, increase customer spending, reduce product returns, and generate more value. Will shares his journey into […]
How To Scale Your Meta Ads & Lower CAC With Better 1st Party Data – Episode 30: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond e-commerce marketing podcast, Greg Shuey interviews Altay Malazgirt from Go Audience, a platform that helps e-commerce brands find new customers based on credit card spending history. They discuss the challenges brands face with increasing customer acquisition costs on Meta due to uncontrollable variables and […]
How To Keep The Cohesion of Your Brand & Messaging When Going from D2C To Retail – Episode 29: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond ecommerce marketing podcast, Greg Shuey interviews Alex Vailas, Senior Vice President of Brand Marketing for Dyper.com. They discuss the challenges and strategies involved in transitioning from direct-to-consumer (DTC) sales to retail. Alex shares Dyper.com’s journey, including their rapid growth, the importance of cohesive brand […]
From 0-40 Million Views – How To Scale Your Influencer Marketing – Episode 28: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond e-commerce marketing podcast, Greg Shuey interviews Madelyn Banat, the Director of Marketing for GoBe Kids. They discuss how GoBe Kids leveraged influencer marketing to achieve 40 million views on their content. Madelyn shares her journey in marketing, emphasizing the importance of creating authentic content […]
Affiliate Marketing Tips & Tricks For Ecommerce Brands – Episode 27: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond e-commerce marketing podcast, Greg Shuey hosts Noah Tucker, the founder and CEO of Social Snowball, to delve into affiliate marketing for e-commerce brands. The episode begins with a discussion on the evolution of affiliate marketing and its current integration with influencer marketing. Noah shares […]
The Power of a Strong Brand & How D2C Companies Are Differentiating Themselves Through Branding – Episode 26: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond ecommerce marketing podcast, Greg Shuey interviews Olivia Janisch, co-founder of the branding agency Superbrand, about the importance and impact of branding for direct-to-consumer (D2C) companies. Olivia shares her unique background growing up between London and South Dakota, and her experience in Silicon Valley and […]
Deep Dive Into Contribution Margin & Marketing Efficiency Ratio (MER) For Ecommerce Brands – Episode 25: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond e-commerce marketing podcast, host Greg delves into the essential financial metrics that e-commerce brands must monitor and optimize with guest Jon Blair, a fractional CFO for D2C brands. The episode focuses on the importance of understanding and aligning on key metrics like the Marketing […]
Understanding Meta’s Advantage+ Creative Enhancements – Episode 24: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond podcast, hosts Greg Shuey and Laurel Teuscher discuss the challenges and implications of Meta’s new generative AI tool, Advantage Plus Creative Enhancements. Laurel, having recently taken on a more active role with clients, shares her insights on how the tool automatically optimizes ad creatives, […]
How To Create Relevant, Unique, True To Brand Content For Your D2C Brand – Episode 23: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7-Figures and Beyond e-commerce marketing podcast, host Greg Shuey chats with Goni Goder, VP of Marketing for North America at Keter. The discussion centers on content marketing strategies and how brands can produce and distribute authentic, unique content that resonates with consumers through various channels such as SEO, […]
How To Better Capture & Use First Party Data To Guide Your D2C Strategy – Episode 22: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond podcast, host Greg speaks with Jean-Marx, a seasoned digital marketer with extensive experience in the ecommerce sector. Jean-Marx discusses the importance of first-party data collection, particularly focusing on email capture as a foundational step for effective marketing strategies. He shares insights from his career […]
Creative & Useful Ways To Increase Your Average Order Value – Episode 21: 7-Figures & Beyond Podcast
Episode Summary In episode 21 of the 7 Figures Beyond podcast, Greg chats with Garrett and Sarah from Duncan and Stone, founders who have successfully ventured into the memory book and journal market. The conversation delves into innovative strategies to boost average order value (AOV), a crucial metric for their direct-to-consumer brand. Their story began […]
Unlocking Customer Retention & Lifetime Value: The Power of Ecommerce Subscriptions – Episode 20: 7-Figures & Beyond Podcast
Episode Summary In this episode of 7-Figures and Beyond, host Greg interviews Matthew Holman, a multifaceted entrepreneur deeply involved in the subscription-based e-commerce industry. Matthew shares his personal journey, which includes overcoming significant challenges such as incarceration during his younger years, and how these experiences shaped his drive and passion for entrepreneurship, particularly in the […]
