The Power of a Strong Brand & How D2C Companies Are Differentiating Themselves Through Branding – Episode 26: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond ecommerce marketing podcast, Greg Shuey interviews Olivia Janisch, co-founder of the branding agency Superbrand, about the importance and impact of branding for direct-to-consumer (D2C) companies. Olivia shares her unique background growing up between London and South Dakota, and her experience in Silicon Valley and […]
Deep Dive Into Contribution Margin & Marketing Efficiency Ratio (MER) For Ecommerce Brands – Episode 25: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond e-commerce marketing podcast, host Greg delves into the essential financial metrics that e-commerce brands must monitor and optimize with guest Jon Blair, a fractional CFO for D2C brands. The episode focuses on the importance of understanding and aligning on key metrics like the Marketing […]
Understanding Meta’s Advantage+ Creative Enhancements – Episode 24: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond podcast, hosts Greg Shuey and Laurel Teuscher discuss the challenges and implications of Meta’s new generative AI tool, Advantage Plus Creative Enhancements. Laurel, having recently taken on a more active role with clients, shares her insights on how the tool automatically optimizes ad creatives, […]
How To Create Relevant, Unique, True To Brand Content For Your D2C Brand – Episode 23: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7-Figures and Beyond e-commerce marketing podcast, host Greg Shuey chats with Goni Goder, VP of Marketing for North America at Keter. The discussion centers on content marketing strategies and how brands can produce and distribute authentic, unique content that resonates with consumers through various channels such as SEO, […]
How To Better Capture & Use First Party Data To Guide Your D2C Strategy – Episode 22: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond podcast, host Greg speaks with Jean-Marx, a seasoned digital marketer with extensive experience in the ecommerce sector. Jean-Marx discusses the importance of first-party data collection, particularly focusing on email capture as a foundational step for effective marketing strategies. He shares insights from his career […]
Creative & Useful Ways To Increase Your Average Order Value – Episode 21: 7-Figures & Beyond Podcast
Episode Summary In episode 21 of the 7 Figures Beyond podcast, Greg chats with Garrett and Sarah from Duncan and Stone, founders who have successfully ventured into the memory book and journal market. The conversation delves into innovative strategies to boost average order value (AOV), a crucial metric for their direct-to-consumer brand. Their story began […]
Unlocking Customer Retention & Lifetime Value: The Power of Ecommerce Subscriptions – Episode 20: 7-Figures & Beyond Podcast
Episode Summary In this episode of 7-Figures and Beyond, host Greg interviews Matthew Holman, a multifaceted entrepreneur deeply involved in the subscription-based e-commerce industry. Matthew shares his personal journey, which includes overcoming significant challenges such as incarceration during his younger years, and how these experiences shaped his drive and passion for entrepreneurship, particularly in the […]
The Evolution of E-commerce Email Marketing: Trends, Tools, & Predictions for Maximizing Your Brands Growth – Episode 19: 7-Figures & Beyond Podcast
Episode Summary In episode 19 of the 7 Figures and Beyond e-commerce marketing podcast, Greg Shuey converses with Jimmy Kim, the founder of Sendlane, an email marketing service. The podcast highlights Kim’s entrepreneurial journey and the evolution of Sendlane. Video Replay Key Takeaways Origins of Sendlane: Initially a solution for personal needs rather than a […]
Leveling Up Your Customer Acquisition & Retention With Direct Mail Marketing – Episode 18: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond ecommerce podcast, Greg hosts Michael Epstein of Postpilot, discussing the impact and strategies of direct mail marketing in the e-commerce space. Epstein shares his extensive background in e-commerce and the evolution of Postpilot, which aims to modernize direct mail by making it as trackable […]
How To Build & Execute A Full Funnel Paid Media Campaign For Your Ecommerce Brand – Episode 17: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond e-commerce marketing podcast, Greg Shuey discusses full-funnel paid media strategies with Harry Tripp from Sperry. They delve into optimizing each stage of the advertising funnel to enhance brand awareness and boost conversions efficiently. Harry shares his journey from agency work to managing in-house paid […]
Selling On Nordstrom.com – Strategies & Tips To Leverage Their Marketplace For Growth – Episode 16: 7-Figures & Beyond Podcast
Episode Summary In episode 16 of the 7 Figures and Beyond podcast, host Greg chats with Alex Zimmerman, the founder of Nesting Olive, a brand that sells modern house dresses. Their conversation revolves around Alex’s entrepreneurial journey, the inception of Nesting Olive, and her strategies for tapping into new audiences, particularly through Nordstrom.com. Alex shares […]
Crossroads of Commerce: Strategies for Managing Online Marketplace Sales Conflicts – Episode 15: 7-Figures & Beyond Podcast
Episode Summary In episode 15 of the 7 Figures and Beyond marketing podcast our discussion is geared around sales channel conflict, focusing on the challenges brands face when selling through various online and offline platforms. Greg illustrates the complexity of customer journeys and attribution issues arising from multi-channel marketing, using a fictional scenario to highlight […]
