Influencer Marketing: Transforming Your D2C Brand with Authentic Engagement – Episode 10: 7 Figures & Beyond Podcast
Episode Summary In episode 10 of the 7 Figures and Beyond podcast, Greg kicks off by discussing the recent Google Core algorithm update targeting AI-generated content and its implications for content creators. He then shifts focus to a conversation with Shawn Stallings, CEO of Ampify, highlighting Shawn’s journey into influencer marketing following the challenges posed […]
How To Generate Cash To Fund Your Marketing By Taking Advantage of Shipping Refunds – Episode 9: 7 Figures & Beyond Podcast
Episode Summary In episode 9 of the 7 Figures and Beyond ecommerce marketing podcast, Greg Shuey hosts Ross Brenner from Profit Trust to discuss the significant yet often overlooked opportunity for e-commerce brands to reclaim hundreds to thousands of dollars per month in unclaimed shipping refunds from FedEx and UPS. Ross explains that these refunds […]
Fishing In Ponds & Meeting Your Customers Where They Spend Time Online – Episode 8: 7 Figures & Beyond Podcast
Episode Summary In episode 8 of the 7 Figures and Beyond podcast, hosts Greg Shuey and Laurel Teuscher dive deep into the nuances of e-commerce marketing, emphasizing the critical importance of customer research, engagement, and tailored marketing strategies for scaling brands cost-effectively. The episode serves as a follow-up to previous discussions, particularly focusing on the […]
Adapting To Market Shifts To Accelerate Your D2C Growth – Episode 7: 7 Figures & Beyond Podcast
Episode Summary In this episode of the 7-Figures & Beyond podcast, host Greg Shuey interviews Dan Barnes, one of the founders of PhoneSoap, a company that manufactures and sells UV light phone sanitizers. They discuss the impact of appearing on Shark Tank, the spike in sales during the COVID-19 pandemic, and the challenges faced after […]
How To Take Your Customer Data Collection To The Next Level – Episode 6: 7 Figures & Beyond Podcast
Episode Summary In this episode of the 7-Figures & Beyond podcast, host Greg Shuey interviews Steven Bell from KnoCommerce, a platform that helps with customer data collection through post-purchase surveys. They discuss the importance of data collection for eCommerce brands and how KnoCommerce can help brands collect and analyze customer insights. They also talk about […]
Using Qualitative Data To Double The Effectiveness of Your Marketing – Episode 5: 7 Figures & Beyond Podcast
Episode Summary In this episode, Greg Shuey explores qualitative data’s impact on marketing. He discusses its role in defining ideal customers and shaping acquisition and retention strategies. From surveys to review mining, he covers methods for gathering insights. Greg delves into insights like customer needs and emotional connections, emphasizing strategies for personalized marketing and brand […]
High Performing Ecommerce Product Pages – Episode 4: 7 Figures & Beyond Podcast
Episode Summary In this episode of the 7-Figures & Beyond podcast, host Greg Shuey interviews Chris Daley, the founder of Smart CRO, a conversion rate optimization agency. They discuss the importance of optimizing product pages for e-commerce brands and share insights on common mistakes and strategies to improve conversion rates. They emphasize the need to challenge assumptions […]
Customer Research & Data Mining For Ecommerce Brands – Episode 3: 7 Figures & Beyond Podcast
Episode Summary In this episode of the Seven Figures and Beyond podcast, host Greg Shuey interviews Laurel Tuescher, the VP of Services at Stryde, about the importance of customer research and data collection in building a successful marketing strategy for e-commerce brands. They discuss the need for brands to understand their customers’ pain points and preferences in […]
2024 Ecommerce Marketing Predictions – Episode 2: 7 Figures & Beyond Podcast
Episode Summary In episode #2 of the 7 figures and beyond e-commerce marketing podcast, host Greg Shuey delves into his predictions for ecommerce in 2024. Despite podcasting challenges, Greg remains committed to sharing insights. He outlines ten predictions, emphasizing customer-centric strategies and the rise of niche communities. Greg forecasts tech consolidation, AI’s role in marketing, […]
The State of Ecommerce 2024 – Episode 1: 7 Figures & Beyond Podcast
Episode Summary The episode delves into the ecommerce landscape of 2023 and offers insights into anticipated dynamics for 2024. It highlights the record online spending during Cyber Week in 2023, driven by mobile shopping, despite cautious consumer behavior and aggressive discounts. Looking ahead to 2024, Greg talks about such factors like the election year, stable […]
