LLMs.txt for DTC Brands: What It Is, Why It Matters, and How to Implement It
AI-driven search is here: With tools like ChatGPT, Claude, and Perplexity answering questions directly, consumers can find product info without traditional search. Direct-to-consumer (DTC) brands need to adapt so their content isn’t left out of this new AI-driven discovery channel. Enter llms.txt… your AI guidebook: llms.txt is a newcomer on the digital scene that acts […]
Shopify × ChatGPT: What DTC Brands Need to Know About Their Upcoming Integration (and How to Prepare)
Imagine a shopper asking an AI assistant for the perfect gift and being able to buy it instantly within the same chat. This scenario is quickly becoming reality thanks to the Shopify ChatGPT integration, a new partnership that merges Shopify’s vast e-commerce platform with OpenAI’s popular ChatGPT assistant. For direct-to-consumer (DTC) brands, this isn’t just […]
