The Art of Crafting a Winning Ecommerce Content Strategy
Ecommerce content marketing packs a serious punch. This powerful tool enables ecommerce brands to differentiate themselves from the competition and build deep, authentic relationships with their audiences, covering every step of the buyer’s journey. It is a cost-effective way to generate brand loyalty while simultaneously increasing online sales. But how does it work? And how […]
How To Scale Your E-commerce Content Marketing
Have you been thinking about scaling your content marketing to support your search engine optimization initiatives? If you haven’t, it’s time to start considering it. The thing is, having a content marketing strategy for e-commerce businesses is a must. Even if you don’t have a big budget, making it a priority is important. Read on […]
How To Perform a Content Analysis and Reporting For Your E-commerce Business
If you’ve been considering doing content analysis and reporting for your e-commerce business, don’t wait another day. You see, when it comes to e-commerce content marketing, having good reporting and analysis to back it up is the best way to track results. If you want to grow and improve, this is the way to do […]
How to Optimize Your E-commerce Content For The Best SEO Rankings
If you’re looking for a way to improve your content marketing for an e-commerce plan, look no further than optimizing content. There are many things that need to be considered as you’re trying to improve your SEO rankings, but we’ve outlined a few of the best to focus on specifically for content. We’ll talk more […]
How To Understand The Buyer’s Journey For Your E-commerce Customers
In the world of e-commerce content marketing, the buyer’s journey is an important piece. What is the buyer’s journey, though? Well, it’s how a customer comes to buy your product. This can be a very complicated process to understand since all buyers are different, and today’s buyers tend to do quite a bit of research […]
Where Will You Share & Distribute The Content For Your E-commerce Business?
Content marketing for your e-commerce business should involve sharing and distributing content. If this isn’t a part of your search engine optimization plan (or it’s not a prevalent part), now is the time to make a change. Where your content is being posted and shared is a huge part of gathering customers and getting them […]
How To Build a Content Calendar For Your E-commerce Business
If content marketing is a part of your SEO plan, you need a content calendar. A content calendar documents things such as topics, ideas, publish dates, etc. Once you’ve built the calendar, you’ll want to share it with everyone on your content team and hold to it. The calendar should help you organize your ideas […]
How to Document Your Content Marketing Strategy For Your E-commerce Business
Do you have a well documented e-commerce content marketing strategy? If not, your e-commerce business is miggin out on valuable insights. Having a documented actionable plan is the key to not only being successful but also being able to grow and evolve over time. No business will survive or do well without a strategy. In […]
Why and How To Perform a Content Audit For Your E-commerce Business
If you’ve been adding content to your website, you might be thinking that you’re all set and that your SEO rankings will follow. However, have you performed a content audit recently? It’s a practice that is critical to effective content marketing for your e-commerce brand. Making sure that you’re identifying each piece of content, ensuring […]
How To Create A Content Marketing Strategy For Your E-commerce Business
Content is a huge part of a successful search engine optimization program. Content includes any kind of writing you are doing to promote your business or educate. The purpose of these pieces is to increase your rankings, increase visibility, educate people about your brand, get information out, and attract more customers. If it isn’t already, […]
What is Content Marketing, and Why Is It Important For Your E-commerce Business?
One of the keys to a robust marketing plan for your e-commerce business is content marketing. E-commerce content marketing can help you better connect with your audience, address FAQs, and ultimately improve the SEO for your e-commerce business. This is a huge win that can mean more customers and a lot more sales. So you […]
eCommerce Content Checklist: How to Optimize Your Content for SEO
We already know that content marketing is a powerful tool to have in your marketing arsenal: When pitted against paid advertising options, it drives fantastic conversion rates. But SEO marketing is only effective if people actually see what you create. With millions of mediocre blog posts floating around the internet, competition for eyeballs is at […]
