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The Importance of Geography and Demographics in Defining a Target Market

That’s an obvious need, especially to anyone at all familiar with eCommerce. Here’s the thing, though – defining your target marketing – through demographic or geographic marketing – isn’t a cut-and-dried process. It’s nuanced and full of more variables than we like to acknowledge. Geography and demographics are therefore that much more valuable because they […]
5 Website Hacks For A Better User Experience
