How to Effectively Market Your Ecommerce Brand During a Recession
How do you keep your e-commerce business thriving even when the economy takes a dip? With the Consumer Confidence Index showing that younger consumers are less confident about the future and tightening their spending, many businesses are definitely feeling the pinch. It’s no surprise that economic downturns can significantly impact consumer behavior, leading to more […]
How to Create & Test an Offer for Your Home Goods Brand
Are you ready to captivate your customers and elevate your home goods brand to new heights? We get it! When it comes to home decor and accessories, creating compelling offers can be the key to winning over your audience. Whether you’re an experienced marketer or a beginner, mastering the art of crafting and testing offers […]
How To Create & Test The Ad Creative For Your Fashion Brand
Ever feel like your fashion brand is just another face in the crowd, desperately trying to grab attention but often overlooked? You’re not alone. In a digital age where Instagram scrolls faster than a heartbeat and TikTok trends take over in seconds, standing out is more crucial than ever. So, how do you make your […]
How To Create A New Customer Workflow For Your Baby Brand
Ever wondered what makes some baby brands so irresistible to parents? It’s not just about cute designs or convenient shopping—it’s the entire experience, from the first peek at a product to the joy of seeing your little one use it. Creating a seamless customer experience for your baby brand involves guiding parents from the initial […]
How to Create a New Subscriber Workflow for Your Sporting Goods Brand
If you’re in the sporting goods industry, you know how important it is to build strong relationships with your customers from the very first interaction. In eCommerce, every interaction can lead to a loyal customer. That’s why creating a well-thought-out welcome series or new subscriber workflow is like giving a VIP tour to your newest […]
The Ultimate Guide to Crafting a High-Performing Abandoned Cart Workflow For Your Home Goods Brand
In the world of e-commerce, where a single click can make or break a sale, getting the hang of turning visitors into customers is crucial. For home goods brands, where shoppers are on the lookout for the perfect addition to their living spaces, ensuring a smooth and enticing checkout experience can be a game-changer. Join […]
How To Build Customer Loyalty & Increase Customer Lifetime Value For Your Fashion Brand
Ever wonder how to keep your fashion brand on your customers’ radar, so they keep coming back for more? And wouldn’t it be awesome if they couldn’t stop raving about your brand to everyone they know? We get it! It’s all about building customer loyalty and making sure they stick around for the long haul. […]
How To Perform Customer Interviews To Drive Marketing Strategy For Your Baby Brand
Starting a journey into the world of baby brands requires knowing where you’re going and having a good plan. In this busy world where new ideas mix with buying and selling, understanding what parents want is super important for doing well. In this blog, we’ll talk about how to figure out what your customer wants […]
Mastering TikTok Shops: Ideas to Unlock Your Brand’s Potential
Are you riding the TikTok wave to e-commerce success yet? TikTok Shops are all the rage these days, but many brands have yet to dive in. With nearly 150 million users in the US alone, TikTok offers a colossal audience waiting to be tapped into. And those who are embracing TikTok Shops are reaping the […]
Unlocking the Power of Customer Reviews: Crafting Your Sporting Goods Brand Message
Have you ever read reviews of your sporting goods company and wondered how much of a purpose they serve? The truth is, your reviews are invaluable and can be used to make your brand messaging better. In the adrenaline-fueled world of sporting goods, where passion meets peak performance, tapping into the pulse of your customer […]
2 Ways To Use Direct Mail (Postcard) Marketing With Your Email Marketing Program
For those who know me and follow me on LinkedIn, I am a huge PostPilot fanboy. So much so that I had one of their founders, Michael Epstein, on my podcast a few weeks back. You can listen to that episode here. Running ads on Meta have become harder and more expensive over the last […]
How To Create & Test An Offer For Your Sporting Goods Brand
Step right into the thrilling world of sporting goods branding, where every offer is a chance to score big with your audience! In this dynamic industry, the game is always on, and crafting irresistible offers is the playbook for success. Whether you’re a seasoned player or just lacing up your entrepreneurial boots, mastering the art […]
