What To Sell Your Customer Next: Why It’s Important & How To Figure It Out
Maybe you’ve sold quite a few units of your current products, but have you ever thought about what to sell your customers next? Figuring out what to sell your customer next isn’t just about boosting sales in the short term—it’s about unlocking the full potential of your customer lifetime value (CLV). For Direct-to-Consumer (or D2C) […]
What Is A Referral Program & Why Do They Work So Well For Ecommerce Businesses?
Referral programs can make a huge difference for your eCommerce business. But what exactly are referral programs, and why do they work so well? In simple terms, a referral program is a way to turn your best customers into brand advocates. By rewarding them for spreading the word, you’re tapping into the most powerful marketing […]
How To Use Customer Research To Guide Your Ad Creative, Copy, & Landing Page Strategy
Ever see an ad and think, “Wow, that’s exactly what I need!”? That’s no accident—it’s the magic of customer research at work. For D2C brands, really getting to know your audience is the key to creating ads, copy, and landing pages that truly connect. When you understand what makes your customers tick, you can craft […]
Google vs Facebook (Meta) Ads: Which Should Your Brand Use?
Have you ever wondered whether Google Ads or Facebook (Meta) Ads is the better choice for your brand? It’s a tough decision, and you’re not alone in trying to figure it out. Both platforms have their unique strengths—Google dominates search results, while Facebook offers social connections. But which one should you use to get the […]
How To Use Competitive Positioning To Gain Market Share
Are you looking for a way to stand out in a crowded market? With so many options available to customers, gaining an edge over the competition can feel challenging. That’s where competitive positioning comes in. By understanding what makes your brand different, you can carve out a unique spot in the market and attract more […]
How To Optimize Your Product Feed To Rank Better In Organic Shopping Results
Ever notice how some products always seem to be at the top of your search results? The secret often lies in how well the product feed is optimized. A product feed is a comprehensive file that holds all the vital information about your products, including titles, descriptions, images, and prices. This data is used by […]
How to Effectively Market Your Ecommerce Brand During a Recession
How do you keep your e-commerce business thriving even when the economy takes a dip? With the Consumer Confidence Index showing that younger consumers are less confident about the future and tightening their spending, many businesses are definitely feeling the pinch. It’s no surprise that economic downturns can significantly impact consumer behavior, leading to more […]
How to Create & Test an Offer for Your Home Goods Brand
Are you ready to captivate your customers and elevate your home goods brand to new heights? We get it! When it comes to home decor and accessories, creating compelling offers can be the key to winning over your audience. Whether you’re an experienced marketer or a beginner, mastering the art of crafting and testing offers […]
How To Create & Test The Ad Creative For Your Fashion Brand
Ever feel like your fashion brand is just another face in the crowd, desperately trying to grab attention but often overlooked? You’re not alone. In a digital age where Instagram scrolls faster than a heartbeat and TikTok trends take over in seconds, standing out is more crucial than ever. So, how do you make your […]
How To Create A New Customer Workflow For Your Baby Brand
Ever wondered what makes some baby brands so irresistible to parents? It’s not just about cute designs or convenient shopping—it’s the entire experience, from the first peek at a product to the joy of seeing your little one use it. Creating a seamless customer experience for your baby brand involves guiding parents from the initial […]
How to Create a New Subscriber Workflow for Your Sporting Goods Brand
If you’re in the sporting goods industry, you know how important it is to build strong relationships with your customers from the very first interaction. In eCommerce, every interaction can lead to a loyal customer. That’s why creating a well-thought-out welcome series or new subscriber workflow is like giving a VIP tour to your newest […]
The Ultimate Guide to Crafting a High-Performing Abandoned Cart Workflow For Your Home Goods Brand
In the world of e-commerce, where a single click can make or break a sale, getting the hang of turning visitors into customers is crucial. For home goods brands, where shoppers are on the lookout for the perfect addition to their living spaces, ensuring a smooth and enticing checkout experience can be a game-changer. Join […]
