E-Commerce Customer Retention: How to Create a Customer-Centric Business Model
You have often heard it is easier and cheaper to get current customers to make another purchase than to attract new customers. It’s 100% true! The probability of selling to an existing customer is between 60% and 70%, while selling to a new customer is between 5% and 20%. As the e-commerce space continues to […]
How To Use Upselling & Cross-Selling Techniques To Boost Average Order Value For Your E-commerce Business
When it comes to marketing your ecommerce business and helping it grow at an accelerated rate, you have to get creative in ways you generate more revenue from your customers. Upselling and cross-selling can help e-commerce businesses boost their average order value (AOV) significantly with very little effort from your team. Your customers are already […]
5 Easy Ways To Build Stronger Relationships with E-Commerce Customers
It is critical for e-commerce businesses to develop real and long-lasting relationships with customers to cultivate long-term growth and viability for your business. As we all know, it’s much cheaper to keep a customer than go out and engage in digital marketing and acquire new customers. There are several different tactics businesses can deploy to […]
The Ultimate Guide To Retargeting For Ecommerce Businesses
Retargeting is pretty much exactly what it sounds like: you pixel/target visitors who have visited your website but not purchased from you, and put your ads directly in front of them at a later point in time. In a brick-and-mortar setting, there’s very little recourse to easily stay in front of a consumer’s face once […]
20 Tips for Marketing Baby & Kid Products to New Parents
Competition is growing rapidly There has been a “baby boom” of new baby and kid product companies over the last several years. If your company caters to this market, you’ve likely seen numerous new competitors in the space come about each year. For example, we have seen this trend in the carrier and baby wrap […]
The Ultimate Guide To Performance Max Campaigns
One of the ways a new e-commerce business can start driving sales relatively quickly is through Performance Max Campaign ads. Google Ads has replaced their Smart Shopping Ads with Performance Max campaigns to provide improved automation and targeting. Performance Max dynamically creates ads using your brand assets including logos, videos, images, copy and products. Based […]
The Ultimate Guide To Conversion Rate Optimization (CRO) For Ecommerce Businesses
Ecommerce Tech Stack Needed To Grow Your Business To $10 Million + In Revenue
In order to build an effective ecommerce business, organizations require a tech stack that seamlessly grows alongside your business in real-time. Investing in effective technology solutions will help you close the reporting loop that will offer you reliable information from which you can scale your business effectively. This ecommerce tech stack will help you refine […]
Fashion Marketing: 20 Ways to Drive Traffic & Conversions for Your Fashion Brand
The fashion industry is the fastest growing in the U.S., and for good reason! No matter your age, gender, or occupation, everyone needs clothing and wants to look their best. If you’re wanting to start a fashion-based business, now is the time to start. If you already have a fashion-based business, now is the time […]
Tips For Targeting New Parents Using Facebook Ads
What is a good audience size for Facebook ads? Generally speaking, the best audience size for Facebook ads is between 1 to 2 million people. Audience sizes can range from 230 million (about the number of Facebook and Instagram users in the United States) or as few as one thousand people depending on how you […]
15 Digital Marketing Tips To Grow Your Furniture or Home Decor Business
Here’s the thing: digital marketing makes a huge difference in the success of your eCommerce business. So, if you’re starting a home decor business, or if you’re trying to learn how to increase sales in a furniture business, putting some effort into your digital marketing strategy is definitely something that you’re going to want to […]
How to Get Started on Amazon
