Loyalty Programs – What Are They & When Should You Invest In One For Your E-Commerce Store
In today’s highly competitive e-commerce landscape, attracting and retaining customers is critical to achieving scale and accelerated growth. One strategy that has gained popularity over the last few years is implementing a loyalty program. Loyalty programs offer many benefits for e-commerce businesses, fostering customer loyalty, increasing engagement, and driving repeat purchases (growing your CLTV). But […]
How to Use UTM Parameters for Facebook Ad Retargeting
Looking to run a successful Facebook retargeting ad? Consider exploring advanced Facebook retargeting campaigns using UTM parameters. Facebook ads can provide substantial traffic and conversions for your company when properly optimized. Yet when you review Google Analytics, it’s not always easy to attribute where your visitors are coming from. You can use UTM, or Urchin […]
The Power of Customer Service in Building Stronger Connections with E-Commerce Customers
Gone are the days when price and product alone dictated consumer loyalty. Today, customers crave more than just a transactional experience—they seek personalized interactions, prompt assistance, and exceptional service at every touchpoint. Understanding the power of customer service in this digital landscape is paramount for businesses striving to thrive and grow. Not only does having […]
The Power of Personalization – How SMS Marketing Can Help Your E-commerce Business Stand Out
While traditional digital marketing channels like email and paid social media are incredibly important, there’s another powerful tool that many ecommerce businesses are overlooking: SMS marketing. By sending personalized marketing messages directly to customers’ phones, businesses can build stronger relationships, improve customer experiences, and ultimately drive more sales. So, let’s explore the power of personalization […]
Product Reviews: Why They Are Critical To Your Success & How To Generate More
Online product reviews have become an critical part of the customer journey. With the rise of e-commerce, customers are no longer limited to buying products from physical stores. So, consumers do their research, and a big part of that research is product reviews. In this post, we will explore why product reviews are critical to […]
5 Ways To Boost Customer Retention & Lifetime Value In E-Commerce
Your greatest asset as an ecommerce business is your customers. Ranging from loyal fans to first-time customers, these people are what keep your business running. So, how do you keep, maintain and build a profitable relationship with your customers during their client lifetime? We break down 5 simple and effective ways you can boost customer […]
Why Live Chat is Key to Providing Exceptional E-commerce Customer Service
With so many options available to consumers when spending their hard-earned money, the experience they have when interacting with your business can make all the difference. One of the most important tools for delivering outstanding customer service is live chat. Not only does it provide an instant connection between you and your customers, but it […]
E-Commerce Product Page Best Practices: Tips for Crafting High-Converting Product Pages
E-commerce product pages are a vital part of the sales funnel and overall digital marketing strategy. Unfortunately, they are often overlooked or low on the priority list of things to work on and optimize. It is important to understand your e-commerce product page is where the majority of your customers will add the product to […]
Maximizing Average Order Value Through E-Commerce Bundle Deals & Packages
If you are looking to strategically grow your business, have you considered maximizing your average order value through e-commerce bundle deals and packages? It is no secret, businesses can acquire growth through conversion rate optimization and emphasizing their existing product lines. These strategies lead to maximizing your average order value. Are you currently looking at […]
E-Commerce Customer Retention: How to Create a Customer-Centric Business Model
You have often heard it is easier and cheaper to get current customers to make another purchase than to attract new customers. It’s 100% true! The probability of selling to an existing customer is between 60% and 70%, while selling to a new customer is between 5% and 20%. As the e-commerce space continues to […]
How To Use Upselling & Cross-Selling Techniques To Boost Average Order Value For Your E-commerce Business
When it comes to marketing your ecommerce business and helping it grow at an accelerated rate, you have to get creative in ways you generate more revenue from your customers. Upselling and cross-selling can help e-commerce businesses boost their average order value (AOV) significantly with very little effort from your team. Your customers are already […]
5 Easy Ways To Build Stronger Relationships with E-Commerce Customers
It is critical for e-commerce businesses to develop real and long-lasting relationships with customers to cultivate long-term growth and viability for your business. As we all know, it’s much cheaper to keep a customer than go out and engage in digital marketing and acquire new customers. There are several different tactics businesses can deploy to […]
