A Step-by-Step Guide to Finding Your Target Audience for eCommerce
With the rise of eCommerce, businesses are no longer confined to a physical location. They can reach customers all over the world. But with this increased reach comes increased competition. To stay ahead, businesses must understand their customers on a deeper level. This is where the importance of identifying your target audience for eCommerce comes […]
Email Opt-In Offer: Discount vs. Cash Back – What’s Best for Your eCommerce Business?
In the world of eCommerce, email marketing is a game-changer, and your email opt-in offer is the first step towards building a strong customer base. The dilemma many businesses face is whether to entice subscribers with discounts or cash back. This blog will explore the pros and cons of each approach, helping you make an […]
5 Tips To Increase Customer Retention & Lifetime Value For Your Baby Brand
Your most valuable resource as a direct-to-consumer (DTC) baby brand is your customers. Whether they’re devoted enthusiasts or newcomers, these individuals are the lifeblood of your baby product enterprise. The question is, how can you nurture, sustain, and cultivate a fruitful rapport with parents throughout their customer journey? Unlocking the Potential: 5 Strategies for Enhancing […]
How Often Should You Be Emailing Your Ecommerce Customers?
How frequently should you reach out to your ecommerce customers via email? It’s a conundrum that has left marketers and business owners alike in a constant state of contemplation. Should you flood your customers’ inboxes with daily updates and enticing offers, or should you adopt a more conservative approach, fearing the dreaded “unsubscribe” click? The […]
What Should An Ecommerce Website Cost?
If you’re venturing into the world of online business, you’re standing at the crossroads of infinite opportunities and unique challenges. The foundation of your online empire lies in the creation of an ecommerce website, a digital storefront that beckons customers from every corner of the globe. But, before you embark on this exhilarating journey, you […]
How to Use Customer Feedback to Optimize Product Pages for E-Commerce Businesses
At the heart of every successful e-commerce venture lies a deep understanding of what customers truly want and need. Customer feedback, in its essence, is the valuable voice of those who interact with your products, services, and brand. It encompasses the thoughts, opinions, and experiences that customers willingly share with you, be it through reviews, […]
eCommerce Black Friday & Cyber Monday Digital Marketing Strategy 2023
Holiday planning is predicted to happen earlier than ever this year. So what does this mean for your brand? Your online store must prepare for a historic holiday season. Making sure your brand reaches your target audience before your competition, will be crucial to ensure your product is their first choice when it comes time […]
A 10 Step Checklist for an Ecommerce Website Migration
Migrating a site to an updated design, theme or platform can positively impact your organic rankings and traffic — but if done poorly, it can have the opposite effect. Usually, the negative impact is substantial and organic traffic takes a big hit. Whether you’re redesigning your site or switching to a new CMS, the process can […]
Scaling Your Shopify Store – 7 Things You Must Focus On To Drive Massive Success
I talk to a lot of eCommerce entrepreneurs every month. You can usually find me on discovery calls with prospects, at networking events and mastermind groups or just mingling with like-minded individuals in the eCommerce space here in Utah. In many of my discussions, one of the most common threads is around how difficult it […]
Shopify SEO: How to Implement Schema Markup on a Shopify Site
Having creative control to customize your Shopify site is a powerful tool your organization can take advantage of. Customers are looking to have a user-friendly and simple experience on your site, so having information at the right place and the right time can drastically improve the number of conversions on your site. If you are […]
Loyalty Programs – What Are They & When Should You Invest In One For Your E-Commerce Store
In today’s highly competitive e-commerce landscape, attracting and retaining customers is critical to achieving scale and accelerated growth. One strategy that has gained popularity over the last few years is implementing a loyalty program. Loyalty programs offer many benefits for e-commerce businesses, fostering customer loyalty, increasing engagement, and driving repeat purchases (growing your CLTV). But […]
How to Use UTM Parameters for Facebook Ad Retargeting
Looking to run a successful Facebook retargeting ad? Consider exploring advanced Facebook retargeting campaigns using UTM parameters. Facebook ads can provide substantial traffic and conversions for your company when properly optimized. Yet when you review Google Analytics, it’s not always easy to attribute where your visitors are coming from. You can use UTM, or Urchin […]
