What Role Does Your Ad Creative Play in Getting Conversions?
It might seem like a no-brainer to say that advertisements play a big role when it comes to sales. However, have you ever really thought about what goes into the creative side of advertising? Countless hours of research, brainstorming, writing, creating, and editing just to see if you can hit your mark and gain conversions […]
How To Grow & Sustain Your D2C Ecommerce Brand Without Promotions Or Sales
Running constant promotions may have seemed like a good idea as the money was rolling in. However, you might be noticing now that constant sales and promotions are a slippery slope. It can really end up hurting your business when you can’t sustain all of the sales you’re running and it’s hurting your bottom line. […]
10 Critical Metrics To Know & Understand When Marketing Your Ecommerce Business
I talk to a ton of e-commerce businesses every month. As part of our discovery process, we work together to uncover critical metrics to understand how the business is performing and if certain digital marketing channels like SEO or Facebook ads are going to be a good fit for them. I honestly can’t believe how […]
What To Expect During The First Month of Working With An Ecommerce Marketing Agency
Working with an ecommerce marketing agency can be just what you need to accelerate into your next phase of growth. When you’re making this big of a change, you might be curious about what to expect next. Onboarding, alignment, and so much more are in store for you! Let’s dive in and talk more about […]
Marketing Attribution: Guide To The Types & Why It’s So Important
If you are new to the marketing world, or just trying to learn more about it, knowing what attribution is and the effects it can have on your business is critical. Knowing where your e-commerce customers are coming from, and what role they play in a sale are both key data points. While no two […]
Return on Ad Spend – What Does ROAS Really Tell You?
If you’re a newbie to paid advertising (Facebook ads, Google ads, Pinterest ads, YouTube ads, Tiktok ads, etc.) ROAS, you’re in the right place. Finding out what it actually is and how it can influence your site metrics is important. However, it can be complicated as well. Many factors can affect how ROAS functions and […]
Facebook Ads and IOS14: What to Expect and Potential Impact
Are you curious about the impact Apple’s iOS 14.5 App tracking transparency update will have on your Facebook conversion data? With approximately 60% of devices in the United States running on iOS, this update could impact your reporting and results significantly. Apple’s privacy update allows users to select whether they would like to be tracked […]
25 Tools To Set Your Ecommerce Marketing On Fire
The Great Shift to Move Businesses Online
Ecommerce has revolutionized the way people shop. It has evolved and expanded to meet the ever-changing needs of customers. Whether it’s the introduction of same-day shipping, improved integration with brick and mortar stores, enhanced return policies, or customization, the eCommerce industry has quickly adapted to the changes that have arisen. In 2021, the world of […]
20 Shopify Apps That Will Supercharge Your Ecommerce Business
5 Tips for Using Google Search Console to Improve Your Ecommerce SEO
If you’re looking for an easy and free way to track your eCommerce SEO site’s performance, Google Search Console (GSC) should be at the top of your list of resources. Designed specifically for monitoring and tracking your website, you’ll quickly find that GSC can help you to gain a deeper understanding of what’s going on […]
Getting Started on Amazon: Expectations vs Reality
