The Ultimate Guide To Retargeting For Ecommerce Businesses
Retargeting is pretty much exactly what it sounds like: you pixel/target visitors who have visited your website but not purchased from you, and put your ads directly in front of them at a later point in time. In a brick-and-mortar setting, there’s very little recourse to easily stay in front of a consumer’s face once […]
20 Tips for Marketing Baby & Kid Products to New Parents
Competition is growing rapidly There has been a “baby boom” of new baby and kid product companies over the last several years. If your company caters to this market, you’ve likely seen numerous new competitors in the space come about each year. For example, we have seen this trend in the carrier and baby wrap […]
The Ultimate Guide To Performance Max Campaigns
One of the ways a new e-commerce business can start driving sales relatively quickly is through Performance Max Campaign ads. Google Ads has replaced their Smart Shopping Ads with Performance Max campaigns to provide improved automation and targeting. Performance Max dynamically creates ads using your brand assets including logos, videos, images, copy and products. Based […]
The Ultimate Guide To Conversion Rate Optimization (CRO) For Ecommerce Businesses
Ecommerce Tech Stack Needed To Grow Your Business To $10 Million + In Revenue
In order to build an effective ecommerce business, organizations require a tech stack that seamlessly grows alongside your business in real-time. Investing in effective technology solutions will help you close the reporting loop that will offer you reliable information from which you can scale your business effectively. This ecommerce tech stack will help you refine […]
Fashion Marketing: 20 Ways to Drive Traffic & Conversions for Your Fashion Brand
The fashion industry is the fastest growing in the U.S., and for good reason! No matter your age, gender, or occupation, everyone needs clothing and wants to look their best. If you’re wanting to start a fashion-based business, now is the time to start. If you already have a fashion-based business, now is the time […]
Tips For Targeting New Parents Using Facebook Ads
What is a good audience size for Facebook ads? Generally speaking, the best audience size for Facebook ads is between 1 to 2 million people. Audience sizes can range from 230 million (about the number of Facebook and Instagram users in the United States) or as few as one thousand people depending on how you […]
15 Digital Marketing Tips To Grow Your Furniture or Home Decor Business
Here’s the thing: digital marketing makes a huge difference in the success of your eCommerce business. So, if you’re starting a home decor business, or if you’re trying to learn how to increase sales in a furniture business, putting some effort into your digital marketing strategy is definitely something that you’re going to want to […]
How to Get Started on Amazon
What Role Does Your Ad Creative Play in Getting Conversions?
It might seem like a no-brainer to say that advertisements play a big role when it comes to sales. However, have you ever really thought about what goes into the creative side of advertising? Countless hours of research, brainstorming, writing, creating, and editing just to see if you can hit your mark and gain conversions […]
How To Grow & Sustain Your D2C Ecommerce Brand Without Promotions Or Sales
Running constant promotions may have seemed like a good idea as the money was rolling in. However, you might be noticing now that constant sales and promotions are a slippery slope. It can really end up hurting your business when you can’t sustain all of the sales you’re running and it’s hurting your bottom line. […]
10 Critical Metrics To Know & Understand When Marketing Your Ecommerce Business
I talk to a ton of e-commerce businesses every month. As part of our discovery process, we work together to uncover critical metrics to understand how the business is performing and if certain digital marketing channels like SEO or Facebook ads are going to be a good fit for them. I honestly can’t believe how […]
