7 Tips to Increase Your eCommerce Conversion Rate in 2021

We all have desired actions we want our customers to take. This act is called a conversion, and it is the number one most important metric to monitor and optimize for an ecommerce website. Conversion rates indicate revenue growth and stability. In the current competitive digital marketplace, ecommerce sites have to have a strong ecommerce […]

How Phonesoap has Maintained Momentum in a Niche Market

Dan Barnes and Wes LaPorte built PhoneSoap out of a desire to start a business. The outlet of having your own business and having the ability to create your own destiny was one of the main driving points, and what began as a small start-up in a basement has turned into an extremely successful company, […]

Perks to Being Online During the Current Market Turmoil

The stock market is plunging, federal interest rates have been slashed and the government has created a stimulus package to keep business afloat. The major shift in the market is not new, unfortunately. If you have been working in marketing for more than a decade, you might be having flashbacks to 2008 and not in […]

Finding and Qualifying an eCommerce Marketing Agency

The amount of tools, resources and technology available to ecommerce businesses continues to increase year after year. The Shopify app store offers more than 2,400 apps with 800+ specific to marketing. Bigcommece has over 200 apps and integrations for marketing and Magento offers close to 800 marketing extensions. All of these things are designed to […]

How Nesting Olive is Utilizing Social Media and Customer Feedback to Drive Success

When Alex Zimmerman saw a need for functional and comfortable house dresses, she got straight to work creating the perfect product for new and expecting mothers. Accompanied by her baby boy and plenty of Coke Zero, she was determined to deliver. “I just felt like there wasn’t much out there that was nursing friendly, maternity […]

15 Ways To Improve Your Abandoned Cart Email Results

shopping cart

Imagine you had a 50-gallon barrel of Vanilla Coke Zero (or insert your favorite beverage here) that has a leak in it. What are you going to do? Chances are, you’re gonna stop that leak really fast… because every minute that goes by means more Vanilla Coke Zero all over the floor. So what does […]

15 Ecommerce Statistics You Need to Know In 2020

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]As most entrepreneurs know, running and growing a successful business requires you to always be on top of your game. When it comes to eCommerce, the internet has given us access to a lot of studies and statistics that can help drive decision making. Of course, with the speed […]

Setting up the Google Shopping App On Shopify Sites

      Greg ShueyGreg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. […]

Are Facebook Ads Worth it?

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Exploring Different Ad Types There are many different formats you can use to advertise on Facebook. Some are geared to get people to visit your physical store. Some collect email addresses, and some are strictly for conversions. […]

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