Return on Ad Spend – What Does ROAS Really Tell You?
If you’re a newbie to paid advertising (Facebook ads, Google ads, Pinterest ads, YouTube ads, Tiktok ads, etc.) ROAS, you’re in the right place. Finding out what it actually is and how it can influence your site metrics is important. However, it can be complicated as well. Many factors can affect how ROAS functions and […]
Facebook Ads and IOS14: What to Expect and Potential Impact
Are you curious about the impact Apple’s iOS 14.5 App tracking transparency update will have on your Facebook conversion data? With approximately 60% of devices in the United States running on iOS, this update could impact your reporting and results significantly. Apple’s privacy update allows users to select whether they would like to be tracked […]
25 Tools To Set Your Ecommerce Marketing On Fire
The Great Shift to Move Businesses Online
Ecommerce has revolutionized the way people shop. It has evolved and expanded to meet the ever-changing needs of customers. Whether it’s the introduction of same-day shipping, improved integration with brick and mortar stores, enhanced return policies, or customization, the eCommerce industry has quickly adapted to the changes that have arisen. In 2021, the world of […]
20 Shopify Apps That Will Supercharge Your Ecommerce Business
5 Tips for Using Google Search Console to Improve Your Ecommerce SEO
If you’re looking for an easy and free way to track your eCommerce SEO site’s performance, Google Search Console (GSC) should be at the top of your list of resources. Designed specifically for monitoring and tracking your website, you’ll quickly find that GSC can help you to gain a deeper understanding of what’s going on […]
Getting Started on Amazon: Expectations vs Reality
7 Tips to Increase Your eCommerce Conversion Rate in 2021
We all have desired actions we want our customers to take. This act is called a conversion, and it is the number one most important metric to monitor and optimize for an ecommerce website. Conversion rates indicate revenue growth and stability. In the current competitive digital marketplace, ecommerce sites have to have a strong ecommerce […]
How Phonesoap has Maintained Momentum in a Niche Market
Dan Barnes and Wes LaPorte built PhoneSoap out of a desire to start a business. The outlet of having your own business and having the ability to create your own destiny was one of the main driving points, and what began as a small start-up in a basement has turned into an extremely successful company, […]
Perks to Being Online During the Current Market Turmoil
The stock market is plunging, federal interest rates have been slashed and the government has created a stimulus package to keep business afloat. The major shift in the market is not new, unfortunately. If you have been working in marketing for more than a decade, you might be having flashbacks to 2008 and not in […]
Finding and Qualifying an eCommerce Marketing Agency
The amount of tools, resources and technology available to ecommerce businesses continues to increase year after year. The Shopify app store offers more than 2,400 apps with 800+ specific to marketing. Bigcommece has over 200 apps and integrations for marketing and Magento offers close to 800 marketing extensions. All of these things are designed to […]
How Nesting Olive is Utilizing Social Media and Customer Feedback to Drive Success
When Alex Zimmerman saw a need for functional and comfortable house dresses, she got straight to work creating the perfect product for new and expecting mothers. Accompanied by her baby boy and plenty of Coke Zero, she was determined to deliver. “I just felt like there wasn’t much out there that was nursing friendly, maternity […]
