How to Create a New Subscriber Workflow for Your Sporting Goods Brand
If you’re in the sporting goods industry, you know how important it is to build strong relationships with your customers from the very first interaction. In eCommerce, every interaction can lead to a loyal customer. That’s why creating a well-thought-out welcome series or new subscriber workflow is like giving a VIP tour to your newest […]
The Ultimate Guide to Crafting a High-Performing Abandoned Cart Workflow For Your Home Goods Brand
In the world of e-commerce, where a single click can make or break a sale, getting the hang of turning visitors into customers is crucial. For home goods brands, where shoppers are on the lookout for the perfect addition to their living spaces, ensuring a smooth and enticing checkout experience can be a game-changer. Join […]
2 Ways To Use Direct Mail (Postcard) Marketing With Your Email Marketing Program
For those who know me and follow me on LinkedIn, I am a huge PostPilot fanboy. So much so that I had one of their founders, Michael Epstein, on my podcast a few weeks back. You can listen to that episode here. Running ads on Meta have become harder and more expensive over the last […]
How To Create A New Subscriber Workflow For Your Baby Brand
If you’re involved in the baby brand industry, you’re probably well-acquainted with the thrill of new arrivals—be it the gentle patter of tiny feet or the cheerful ping of a freshly received subscriber notification. In the bustling world of ecommerce, where every click holds the promise of a lasting relationship, crafting a thoughtful welcome series […]
Cracking the Code: The Power Duo of Digital Marketing & E-commerce
In the digital era, there’s an undeniable power duo that’s revolutionizing the business world: digital marketing and e-commerce. As a small to mid-sized eCommerce brand, navigating the complex digital landscape can be daunting. Understanding your target audience, optimizing your marketing funnel, and implementing effective marketing strategies are just a few of the challenges you face. […]
10 Proven Strategies for Killer Ecommerce Email Copywriting
The digital landscape is teeming with countless marketing strategies, but one stands unbeaten in its effectiveness – email copywriting for ecommerce. With a highly targeted audience, a more personal approach to communication, and simplicity, email copywriting has the power to drive impressive results for your ecommerce brand. Email marketing is a proven method that continues […]
Email Opt-In Offer: Discount vs. Cash Back – What’s Best for Your eCommerce Business?
In the world of eCommerce, email marketing is a game-changer, and your email opt-in offer is the first step towards building a strong customer base. The dilemma many businesses face is whether to entice subscribers with discounts or cash back. This blog will explore the pros and cons of each approach, helping you make an […]
How Often Should You Be Emailing Your Ecommerce Customers?
How frequently should you reach out to your ecommerce customers via email? It’s a conundrum that has left marketers and business owners alike in a constant state of contemplation. Should you flood your customers’ inboxes with daily updates and enticing offers, or should you adopt a more conservative approach, fearing the dreaded “unsubscribe” click? The […]
When Is The Best Time To Send Email & SMS Messages For Your Ecommerce Brand
In the ever-evolving landscape of eCommerce marketing, precision and timing are the keys to unlocking the full potential of your email and SMS campaigns. Crafting compelling messages is essential, but delivering them at the right moment can be the difference between a conversion and a missed opportunity. These days, attention spans are fleeting. So, understanding […]
Email Marketing vs SMS Marketing – What’s The Difference & Which Should You Use?
In today’s digital landscape, businesses constantly seek effective marketing strategies to engage their target audience, maximize conversions, and build lasting customer relationships. Among the myriad of options available, SMS marketing and email marketing often emerge as the primary contenders. The question on many marketers’ minds is often framed as an either-or dilemma: “Which channel gets […]
How To Create An Email Segmentation Strategy For Your E-commerce Business
Email marketing is an important tool that e-commerce businesses can use to connect with their customers while driving sales. However, sending the same generic email to your entire email list is no longer enough. Enter email segmentation. By dividing your email list into smaller, targeted groups based on specific criteria, you can tailor your email […]
E-Commerce Email Marketing Best Practices: 5 Tips for Crafting Effective Campaigns
Email marketing is an incredibly powerful tool that enables you to retain customers and increase their lifetime value. Developing an executing an email marketing strategy is one way to unlock a new phase of growth for your ecommerce business, so, let’s discuss the best ways to create an effective email campaign. Tip 1: Building a […]
