How To Increase Email Deliverability For Your E-commerce Business
Email marketing is a critical piece of your overall e-commerce growth strategy and lets you reach out to your customers and prospects directly, promote your products and services, and drive sales. While many marketers will focus on open and click rates of emails, the success of your email marketing campaigns depends largely on the ability […]
How To Use Segmentation & Personalization To Improve Email Marketing For Your E-Commerce Business
E-commerce businesses understand there are vast amounts of revenue that can be generated through effective email marketing techniques. One of the most effective ways to improve email marketing performance is through the proper implementation of personalization and audience segmentation. What is Email Segmentation? Email segmentation is the process of grouping your email subscribers with similar […]
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