How To Set Up & Structure Your Ad Accounts for Ecommerce Success
When it comes to e-commerce paid search, you’ll need a few types of ad accounts. Knowing which ones you need and setting them up properly is important, and we’ll be going through them in this post. Once you get the accounts you need set up, you’ll also want to structure them for success, so I’ll […]
What Is Paid Search (PPC) & What Are The Best Platforms For E-commerce Businesses?
If you’re new to SEO and paid search for e-commerce businesses, you might have heard a lot of new acronyms. One very important one to know is PPC and how to utilize it. In this post, we’ll talk about the definition of PPC, how it works, and the top PPC platforms. That way, you can […]
What Is a Performance Max Campaign & Is It Right For Your Ecommerce Business?
Are you not sure where to start when it comes to running Google ad campaigns or what Performance Max even is/how it works? You might be wondering how is this different from Google Smart Shopping? What do I need to know going into it? No matter what the reason, Performance Max might be just the […]
How to Leverage Facebook Data to Improve Your Google PPC and Shopping Ads
These days, if you want to win customers, you’ll likely find them in one of two places: Facebook or Google. Although Google properties, like YouTube, have pushed ahead of Facebook when it comes to daily traffic, both platforms still dominate online activity, with the average user spending an average of 38 minutes on Facebook every […]
Setting up the Google Shopping App On Shopify Sites
Greg ShueyGreg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. […]
5 Ways to Stop Wasting Ad Spend on Google Shopping Campaigns
Ultimate Guide to Online eCommerce Ad Types and Formats
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] thousands of brand messages every day, from ads displayed on their favorite web pages to sponsored content on social media. As a marketer, the sheer quantity of ads out there makes your job harder. In order for […]
How To Leverage Geo-Targeting For eCommerce Sites
14 Ways to Drive Traffic to Your Website
Best Practices for Running a Retargeting Campaign
Retargeting: Five Tools You Should Be Using To Bring Prospects Back To Your Site
Everything You Need to Know About Google AdWords Enhanced Campaigns
