How To Take Your Customer Data Collection To The Next Level – Episode 6: 7 Figures & Beyond Podcast

1. KnoCommerce’s Evolution: KnoCommerce started with post-purchase surveys but now offers a comprehensive platform for customer data collection. It emphasizes understanding customer insights and enabling brands to unlock maximum insights on autopilot.
2. Personal Journey: Steven Bell shared his personal journey from a failed FBA brand to joining KnoCommerce. His fitness accessories brand, PROTECHT Wraps, serves the weightlifting community.
3. Customer Data Collection Importance: Many brands, even those earning eight to ten figures, often lack understanding about their online customers. KnoCommerce helps fill this gap by providing insights and strategies for effective data collection.
4. Attribution Strategy: KnoCommerce emphasizes a three-question approach for attribution, going beyond the typical “how did you hear about us” question. It delves into discovery channels, site visits, and duration of customer awareness before purchase.
5. Evolution of Data Collection: Brands evolve their data collection by moving from identifying platforms to pinpointing specific channels within platforms. KnoCommerce assists in understanding the source of customer acquisition, whether it’s through influencers, ads, or organic mentions.
6. Continuous Improvement: Brands need to continuously refine their data collection strategies, adapting to changes in customer behavior and emerging marketing channels like TikTok and podcasts.

Links

Greg Shuey:

Howdy, eCommerce brand builders. Welcome to episode six of the 7-Figures & Beyond Podcast. I’m stoked to be with you today. I hope everyone enjoyed last week’s episode and have started to figure out how you’re going to scale up your quantitative data collection for your brand. So, today, we have a pretty amazing guest with us. His name is Steven Bell and he is with KnoCommerce. That’s K-N-OCommerce. I talk about them a lot. I’ve talked about them in probably almost every podcast that we’ve done, in a lot of my LinkedIn content.
We talk about them in our blog content, because they are the tool to use help with customer data collection. Correct me, Steven, if I’m wrong, you guys got your start with post-purchase surveys, but today, really the sky is the limit with what you can collect with their platform. Is that right?

Steven Bell:

Yeah, yeah, 100% accurate.

Greg Shuey:

Awesome. So, if you haven’t heard about them before today or you don’t use them yet, go check out their website, do a Google search. Again, that’s K-N-OCommerce, KnoCommerce. Go do that right now. So, Steven, would you take just a couple of minutes and introduce yourself to our listeners and share a little bit about your personal story and how you’ve gotten to where you are today?

Steven Bell:

Yeah, for sure. Thanks so much for having me, Greg. Super excited to be here and definitely excited to jam on this. So, a little bit about me, I am relatively new in the eCommerce space. So, I had a failed FBA brand at one point, and then what originally led me to KnoCommerce is I now have a fitness accessories brand. While I could do all the heavy lifting of product development, I knew nothing about eCommerce marketing. So, I basically slid into the DMs of my now boss on LinkedIn and asked for a job. Since then, I now lead all-

Greg Shuey:

Shut up. Really? That’s what you did. You just slid into Jeremiah’s DMs and you got yourself a job. That is amazing.

Steven Bell:

It was Bar’s DMs, but yeah.

So Bar and I, we worked at a similar company, don’t need to get it too much into it, but he worked at the parent company and I worked at a sister company, but we didn’t ever overlap, but our networks did. So, I saw he was hiring and I said, “I will do whatever it takes to get this job.” Within about three weeks, I was onboarded here at KnoCommerce.

Greg Shuey:

That’s so cool. Why don’t you just take another minute really quick and just share what you’re working on with your own eCommerce brand?

Steven Bell:

So I am very heavy into the weightlifting community. So, as an Apple Watch wearer, I always got annoyed that different accessories would get in the way of my smartwatch. So, starting with wrist wraps and lifting straps that fit around a protector smartwatch when weight training is the niche of fitness that I’m in today, so far has gone great and allows me to really learn the industry quite well firsthand to be able to give back to the agencies and merchants that we work with over at KnoCommerce.

Greg Shuey:

I love that. Some of the best marketers out there inside of agencies and for other brands, they have their own companies and they’re testing these things on the fly and they’re learning as they go. What’s the name of the company? Let’s give them a shout-out really quick in case we have any weightlifters listening in.

Steven Bell:

So it’s PROTECHT Wraps. It’s spelled a little uniquely, but we can put those in any show notes. But if you even Google anything around Apple Watch and weightlifting, the branch should show up at this point.

Greg Shuey:

Nice. You’ve got your SEO dialed, it sounds like.

Steven Bell:

Not dialed, but it’s definitely a work in progress.

Greg Shuey:

Cool, cool, cool. Awesome. Well, thank you so much for sharing those things. I’ve put together a couple of questions to guide our conversations. Are you ready to jump in?

Steven Bell:

Yeah, let’s do it.

Greg Shuey:

Perfect. All right. So, the first thing that I would like to take some time discussing is what are you working on right now inside of Kno, that gets you super pumped and gets you excited and jazzed and gets you up in the morning?

Steven Bell:

Yeah, yeah, great question. So, I mean, KnoCommerce is the first time in my life that I will actively check Slack probably at 5:00 or 6:00 AM when I’m at the gym every day and here’s why. I mean, we have the great opportunity to witness so many different unique customer insights and work with so many different brands. Now that I’ve been there for over 14 months, I’ve probably talked to, spoken to in some context with over 2,000 brands in the last 14 months and we have hundreds of agency and tech partners. I think the biggest thing that gets me up right now is just really enabling brands to unlock the maximum amount of capacity of insights on autopilot.

A lot of times brands will come to us and they’ll ask maybe one or two questions or maybe they’ve sent out a “How did you hear about us?” survey via email in the past. So, really taking those customers or those merchants where they’re at today and understanding their strategy and really personalizing it based on what I’ve seen work and not work is what’s been really, really fun and what keeps me going day in and day out.

Greg Shuey:

That’s awesome. I mean, a lot of the brands that I talk to on a regular basis do no customer data collection. They are starting literally from zero. So, I’m sure you have a bunch of those coming in, but you also have a lot who have been collecting data. Maybe they’ve used another tool or they’ve used a homegrown solution and you just add fuel to the fire.

Steven Bell:

Yeah, I mean when I first came on board, Jeremiah, our CEO, and Bar, our VP of Revenue, they would tell me that they would constantly be on calls with brands that were doing eight, nine, ten figures and didn’t know who their online customer was. That was really hard for me to believe. I thought it was almost like a marketing give me hype to talk to these brands. But when you talk to the heads of growth, when you talk to the VP of marketing at some of these really large household brands, a lot of them really do not know their customer, especially that online customer. So, that is where even suggesting different simple tactics has been, not to overuse the term game changer, but more or less, it has been for a lot of the brands and the executive teams that we’ve worked with.

Greg Shuey:

I was actually talking to the founder of an eight-figure brand last week and I asked, “Who is your customer?” The response was I am. That’s why. That’s how I built the company and I just have to giggle and slap my head and just feel sad for them, because oftentimes the customer has changed as the business has evolved, as it’s grown and scaled. So, it’s just so critical to be able to capture that information.

Steven Bell:
Yeah, yeah, 100%.

Greg Shuey:

All right. So, my next question, it’s a double question I would say, and I’m hoping that we can really spend a lot of our time here today unpacking these together. So, as you guys have grown and scaled over the last couple of years, you’ve got a lot of brands that have already been using the platform to collect mass amounts of data. They’ve been on it forever. Some of them have been on it from the very, very beginning. So, two of the questions that I hear a lot from brands are, one, how do you take your data collection to the next level? A lot of them are just basically using post-purchase surveys. What’s the next step for them to start to scale that up? Then the second one is how do you evolve your insights as time goes on?

Steven Bell:

Yeah, so definitely can help shed a lot of light on this for anyone that’s listening that’s either entertaining a post-purchase survey or is currently using one, whether KnoCommerce or some of the other ones on Shopify today. I mean as far as how do you take your data collection to the next level? So for those that are unfamiliar or are not using a post-purchase survey today, the main reason why brands still come to KnoCommerce on a daily basis is for attribution. A lot of that is around the typical how’d you hear about us question that we’ve all seen across so many different platforms. I know that they’re on little Toast checkouts at restaurants now. It’s a very relevant question to any business. So, that is why people come to us.

So, when brands first come to us, usually, that’s all they’re trying to figure out at first. How do you hear about us? Now, we have a little bit different of a take on attribution than that singular question. We actually think attribution is a three-question approach, so that way, we can help you better map out your customer journey. So, we do try to break up the initial discovery channel with the question, how did you first hear about us? Then go into, “What brought you to our site today?” Then how long did you know about us before making that first purchase? Just to be able to better map out that whole customer journey.

But where brands come to us and they’re like, “Okay, great. I’m mainly advertising on Meta. I do a little bit of Google, and then some of our more mature brands, yes, it can incorporate TikTok, podcasts, all sorts of different elements.” Where we usually help evolve is starting to go more into where on the platform. So, a lot of people first come to us on what platform is it, and then as they evolve, it’s where on that platform, because we can go down that journey with that customer and follow up, “Hey, great, you came from Instagram. Who posted about us? Was it an influencer? Was it an ad?” On our higher plans, if it was an ad, it’s a manual, but you can upload any ad creative that you’re really trying to confirm.

If it’s an influencer, we can follow up and uncover who is the name of that person. There’s an organic mention, you have an option to put in the handle. So, even on the attribution piece, that’s where we will typically help evolve into as an initial V2. So, I’ll stop there before going into anything further. Any follow up questions from that initial blurb if you will?

Greg Shuey:

I don’t think so. We’ve recently started doing this for a number of clients. I mean, in the past, we just used the basic free plan and just asked those three questions. Going deeper has just opened up a whole another level of insights on the clients that we’ve been doing this for. We haven’t done the uploading of ad creative and ad copy. I think that’s pretty awesome. Do you have a general sense of how many of your customers are actually doing that right now? Is it a pretty decent percentage?

Steven Bell:

It’s not a pretty decent percentage. I use it firsthand for my brand, more for product development. Hey, are you interested in a variation or an update to this product or this product? But yeah, I mean once again, we only released it a few months ago. So, there’s still some education that surrounds making sure that we use it, but that’s where we’re at today with that question type in particular.

Greg Shuey:

That’s awesome. A couple of other questions that I have are we’ve been taught over and over and over again that the more information you request from people, the fewer who are actually going to take the time to actually fill it out and complete it. Do you find that you start to see a drop-off in people taking the complete survey as you add in more of those options?

Steven Bell:

Yeah. Great question. There’s something that I was going to make sure to hit on just in case people were unfamiliar. So, many of the brands that first come to us, they think that way, right? Here’s why. So, for a little bit of education, a lot of forms today like a Google Form or Typeform or whatever, they’re an all or nothing data capture. So, it almost conditions the marketer to ask the least amount of questions. Same thing goes for a pop-up form. You want to have the least amount of field as possible. Well, with KnoCommerce, if they answer two, three questions and drop off, we will collect all the data up into that point. So, usually, what we see is about a 45% response rate. So, let me break that down for the listeners. That’s how many people answer that first question.

So, more or less, one out of every two of your customers are going to answer at least the first question and then there’s about an 80 to 85% completion rate for a six to eight-question survey. So, a lot of that comes down to the personalization of the survey. So, for people that are worried about it, affecting the customer experience is one thing that I’ve heard. Well, if that’s your biggest concern, how can we incorporate our logic capabilities and our customer journey capabilities to be able to ask questions based on the answers that the customers are electing? Once something feels more personalized, then it’s a lot easier to respond to. So, that’s where we’ve seen some of the brands that do this really well get away with asking 15+ questions in a post-purchase survey with zero incentive and still having a 70% completion rate.

Greg Shuey:

That’s wild.

Steven Bell:

Yeah.

Greg Shuey:

Absolutely wild. All right. The last sub-question I have before we move on to the last part of that initial question is outside of post-purchase surveys, which I think is probably just guessing, 99% of the people come to you for that, what are some of the other survey types that you’re seeing more and more customers adapt to be able to collect more data on their customers?

Steven Bell:

Yeah, for sure. I think this will tie well into the second question that I know we’ll evolve into, but we also have the capabilities to email out surveys as links. For any of those that are unfamiliar, so while we are post-purchase surveys, we can segment based off of a bunch of attributes in the order ID. So, that is where I will tease out a little bit, but we can do new versus returning or if there’s a particular product launch and we want to grab that product ID from, let’s say, Shopify and trigger a survey just to people that bought that product. Those are other use cases that I’ll talk about in just a little bit.

Greg Shuey:

Sweet.

Steven Bell:

But we’ll email out survey as a link or we can take that script and some people will inject it if it’s a high AOV product as something like a warranty registration form, just so that way you can then utilize the KnoCommerce reporting to cross-examine and pivot table all the data against each other to really get some unique insights, whether it’s warranty registration, attribution, product development, so on, and so forth. So, we can have the ability to create a one-time promo code if you are using Shopify.

So, that’s where for abandoned cart emailed out surveys as a link that are basically a CTA disguised as a survey or something like a quarterly or yearly voice of customer survey where you ask 20, 30+ questions and have an incentive at the end, all those different things are what we’ve seen. We had one CPG brand that tested it and didn’t really believe us at first that we are going to actually help get any responses. They were like, “Okay, we’ll create a 25% off code,” whatever. They actually sold through all of their online inventory and did 90K of sales just based off the promo codes from our surveys.

Greg Shuey:

Whoa. That is impressive.

Steven Bell:

Yeah.

Greg Shuey:

Cool. Well, let’s unpack that second question that I had. So, how do you evolve your insights from the platform as time goes on?

Steven Bell:

Yeah, so this is one of my favorite questions, because a lot of times when I’m talking to some people that have just been in the game for a long, long time, and sometimes it’s easy to hop on these calls and be like, “You’re like an OG in econ. How am I going to help you?” But they don’t know how to get to that second, third, or fourth level of insights. So, while the framework is different for every brand we work with and our team is extremely hands-on as far as consultation, strategy, based on this answer, maybe we go here, this is usually what I see happen the most depending on the industry. But if you take the most common industries like fashion and beauty and food, we can use those as the illustration today.

So, brands initially will come to us for attribution, but what happens is usually there’s certain channels that stick out like a sore thumb, namely Meta. If it’s a baby brand or a really hot and popular influencer-led brand, word of mouth are usually the two that stick out like a sore thumb. Search and TikTok can play into the mix there. But where we really evolve into is understanding who that customer is. So, a lot of people do what platform and then we can help them get where on the platform and then we’re starting to really dive deep into unlocking your online persona. So, that is where it’s very quality, heavy questions. So, what qualities do you look for when shopping for a skincare brand? What interested you the most when shopping with us?

CRO, especially for high return brands like clothing or businesses like clothing, how confident are you that the clothing you’ve picked today will fit you as you’d like? So that is where we can really work closely with the team to unlock… Usually, it’s attribution to recap, then it goes into product development, and then it can go into CRO, and then it can go into retention, because we can tag anything in Klaviyo. The fifth level of evolution is taste styles and preferences. So, what kind of content do you digest? Where do you spend time online? Who are your biggest fashion influences? What makeup artists do you follow online? All these different style, people, household, income questions to really help shape up who this customer really is and then trends will start emerging from that.

Greg Shuey:

Dang, just dang. I had no idea honestly that your platform could do all of that. That’s pretty fantastic. What are the characteristics of a brand for you to say you could benefit from this type of additional insights or analysis? Can anyone or are you looking at eight, nine-figure brands to do more of that heavy customization or what does that look like?

Steven Bell:

Yeah, so I would say anyone. However, I think the ones that get the most out of it have the most orders, therefore the most data, right? But mom-and-pop brands that come to us that are doing 50, 100, 200, 300 orders a month, where they can really benefit from us is they don’t really need to know where on the platform someone’s hearing about the brand, right? They’re probably advertising on Meta and maybe have a few influencers and paid search in the mix depending on the industry. So, usually, for small mom-and-pop brands, download our free plan’s three questions. You can ask, “How’d you first hear about us?” You can ask, “What interested you the most about your brand today?” Make that a single choice question.

So, then you can really have a definitive answer as to your main value prop or main value driver. Then if you’re thinking about product development or maybe you’re something that there’s a lot of color variants or designs, hey, what colors, designs, products, et cetera, would you like to see from us in the future? So how can you use us as a free medium to automate your customer insights, to help you position yourself to actually grow to a seven-figure brand one day? But then brands that are eight, nine figures, there’s so much that we can do.
The amount of surveys that a lot of these brands have at this point in their account that they’re just constantly slicing and dicing and exporting and cross-referencing is pretty unique and fun to watch, but all to say, I think any brand can really benefit from us and some of them can benefit without even paying us a buck if you’re a small brand.

Greg Shuey:

Sure. One question that I’ve had that we’ve never discussed before is for some of these larger brands, do you have consulting retainers where you work directly with them or do they buy the tool and they’re on their own and they can ask you some questions here or there? How does that work?

Steven Bell:

Yeah, so we’ve had to think long and hard about this, because we’ve actually had a lot of brands push us into what you’d call the enterprise level. But how it works is if you are on our highest self-service plan, which is $299 a month, our pro plan, if you’re looking at our website ever, that one will get you a Slack channel and we’ll answer any of your questions directly in Slack. If you’re on our enterprise package, you’ll get a monthly consulting call with us. However, even though we have those parameters, if you pay for any of our plans, even our one survey, $119 a month plan, we’ll still properly onboard you.

I’ll still talk to you and share what I’ve learned from talking with 2,000 brands. So, to your comment that you made a few minutes ago, the reason why you probably didn’t know that we can do all these different things is a lot of it comes down to the strategy. I think we’ve just all seen a lot at this point in the last year worth of growth that it’s like, “How can we then share that and pay it forward to the brands that we work with?”

Greg Shuey:

Yeah, I like that. So, we both talked about this just a little bit. You’ve had brands that have been with you forever. I mean, how long have you guys been around? Is it three or four years?

Steven Bell:

Three and a half years, yeah.

Greg Shuey:

Okay. That’s what I thought. So, you’ve had brands who’ve been on the platform for three and a half years, but also, you have some monster brands on the platform. I mean, I did a LinkedIn post about this the other day. I just made my very first order with True Classic, bought myself some jeans. I saw your survey on their thank you page, which was just awesome. I always get a smile on my face when I see that. So, you’ve got brands that have years and years and years of data.

You also have brands that just have tons and tons and tons of data in a 30-day window. How do you recommend brands sift through that data? Do you look at it in specific windows of time? Do you say three and a half years combined? Is that too long to look at data and aggregate like this type of data? How do you recommend doing that?

Steven Bell:

Yeah, I don’t know if there’s any definitive recommendation, because what we usually recommend is let at least 1,000 responses go to a particular selection, but then sometimes the brands we work with come with us like a bat out of hell almost. They have so many ideas that the second they see one answer, get a good enough lead on all the other answers, they move on to the next questions they want to ask their customers. So, while there’s no perfect one, if we take your example of someone that’s been with us for three and a half years, I mean, we’ve also evolved the platform a lot.

So, three and a half years ago, if you used us, we were actually a tool called KnoAttribution versus KnoCommerce. It was like a one-question survey that you could ask. Now, you can ask unlimited questions on any of our paid plans. So, there’s a bunch that we can dive into, but to stay on topic, I mean, where a lot of these brands will use us is sometimes out of the gate. It’s every four to six weeks that they’ll change the survey, especially if they’re doing a few thousand orders per month. Then what it always comes back to is just that extra piece of confirmation on the attribution puzzle.

Greg Shuey:

Got you.

Steven Bell:

So no matter how far people stray as to what questions they ask, they always come back to, “How’d you first hear about us? What brought you to our site today? How long did you know about us before making that first purchase?” Then they just let that rip, because as that brand is growing, they’re likely going to be testing more channels. So, therefore maybe they already know that Meta is their biggest driver and that the ROAS is actually better when you use PPS data than in-platform or whatever, but then when you bring on a new platform like TV or you’re flirting with the idea of advertising on Pinterest again or whatever, that’s where those questions will always be very foundational within how we provide value to our merchants.

Greg Shuey:

Got you. Cool. I mean, I usually lean towards a 30 to 45-day window of data blocks that I specifically look at. It sounds like a lot of your big guys are changing things up on a regular basis, so they look at those segments of data from when they launched to when they change things up. Okay, cool. Cool. That’s awesome. You guys obviously are doing something right, because I have seen a number of other competitors pop up over the last year or so, which is awesome, but at the same time, it puts a little bit of pressure on you guys. So, what do you think the future of KnoCommerce holds, and what do you think the future of post-purchase surveys and just data collection in general holds?

Steven Bell:

Yeah, so I mean we’ve all seen the emergence of different platforms. To be clear, we were not the first post-purchase survey platform to be created. However, we are now the most downloaded PPS platform on Shopify.

Greg Shuey:

Nice.

Steven Bell:

Yeah, that’s cool. I wish Jeremiah got me a cupcake when we made that milestone, but still waiting on that.

Greg Shuey:

Okay. When did that happen? When was that?

Steven Bell:

Oh, my memory’s hazy on this. I mean, I saw it in our Slack and then I was stoked, because like anybody, I’m competitive. I don’t think that’s a unique characteristic, but I think when you’re in eCommerce, you’re probably pretty competitive. But yeah, so it happened either a few weeks or a few months ago. I honestly do not recall.

Greg Shuey:

Well, congratulations. That’s amazing.

Steven Bell:

Thanks. Yeah. So, I mean, where the future of KnoCommerce is, I can speak to this then I’ll speak to my personal thoughts on where PPS might be going is your customers or your brands, if you’re an agency owner, their customers are not just shopping on that site. Even though we can get you a pretty impressive 45% response rate, we’re now trying to figure out how to give brands the rest of that 55% response rate of customers that didn’t answer your surveys. So, we are in beta of a new product called Automated Insights. More or less what this product does, it’s a list of 15 questions that will be presented to any customer that shops your website and has already qualified or ignored any of your existing surveys.

The list of 15 questions are questions like, “Are you a spender or saver? What type of products do you like to buy? Where do you spend time online?”, so on and so forth. Then one of my favorite questions is, “What qualities do you like most when buying products like this one?” or something along that line. So, you can see if your customers prefer full packaging or all sorts of different variants there. Then the last question of the survey is, “Are you open to sharing this data anonymously with our network?”

So, right now, we have several brands that, I mean, collectively, we’re doing over $1 billion worth of survey responses right now. So, we’re getting your brand compared to the rest of the benchmark with the eventual goals of finding a way to get survey response data from somebody that shopped on another site anonymously within your account, so you can learn through a viral network of data. So, that’s where we’re headed, and Jeremiah is the brainchild of that. We’re just here to support that.

Greg Shuey:

Very cool. Awesome. Great. Then share some of your personal thoughts on post-purchase surveys, if you would.

Steven Bell:

Yeah. I mean, I think post-purchase surveys are just going to become as familiar as something like route is on the order confirmation screen. It is definitely in its heyday, and it’s not perfect. We’re not here to say that it’s perfect, but I mean to be able to talk to your customers at a 45% clip every single day is a benefit of modern society to really help drive your business forward. So, I’m very bullish on it, bullish and biased. Sure, but I think that brands are going to start really leaning into what insights they can get and they’ll start rewiring the survey process. SurveyMonkey is great and all these forums are great, but they historically have a low response rate.

But as we condition, as we deliver on a higher response and completion rate, I think that’s where brands will really see that we can help the performance team, we can help the retention team, we can help the C-level team and really be able to build out a suite of products that help each part of the marketing mix within any brand.

Greg Shuey:

Cool. Very cool. You mentioned SurveyMonkey. We use SurveyMonkey for a lot of data collection for our clients. We go back and we do demographic surveys. We’ll even go back and ask some of the same that we ask in those post-purchase surveys to previous customers. Do you have any brands that use your platform to go back and try to email and collect data like that?

Steven Bell:

Yeah, we do. The main reason why is with a SurveyMonkey or Typeform, you’re getting responses, but with us, we’re also getting you revenue and reporting. So, you have one R in SurveyMonkey, right? You get the response. But with us, because we have good strong reporting as well as all the revenue data tied back to the responses, that’s where we’ve been extremely powerful for a lot of eCommerce brands where they’re trying to make not only a decision or an action from the data, but they’re also trying to make a profitable decision based on the answers they’re seeing within their customer insights.

Greg Shuey:

That’s awesome. Cool. Cool. All right. Do you have any final parting words of wisdom for our listeners today?

Steven Bell:

No parting words per se, but yeah, I mean, we’re here to help. I mean, I think the level of education our team tries to provide is definitely something that we’re willing to share. So, always feel free to reach out and more than happy to answer any other questions.

Greg Shuey:

That’s awesome. Again, if you’re not using them, if you’ve thought about it and haven’t pulled the trigger, go get it done today. It literally takes, I mean, five minutes, one click install with Shopify. Is that right?

Steven Bell:

Yeah, one click install. We have templates so we can get you live in two minutes probably.

Greg Shuey:

Two, even faster than I thought. It’s amazing.

Steven Bell:

Yeah, I mean, it’s silly.

Greg Shuey:

It’s silly. Well, thanks so much, Steven. You’ve dropped some serious knowledge on us today, and thank you so much for taking time out of your busy schedule. I know that you’re traveling tomorrow, so please do so safely. That’s a wrap for this week. So, for next week, as I mentioned last week, in our next episode, we’re going to be bringing in one of the founders of PhoneSoap. Is PhoneSoap using you guys yet?

Steven Bell:

I’m not sure if they are, but I’m familiar with the brand.

Greg Shuey:

Awesome. Well, if you don’t know who they are, go Google them. They’re a really awesome Utah brand. They’re based out of Provo. They were on Shark Tank, which makes them even cooler. Dan, one of the founders, is a really good friend of mine. So, in that episode, we’re going to be talking about how PhoneSoap has had to overcome some pretty big challenges coming out of COVID. A lot of people were really health conscious, really concerned about germs. So, their device is a UV sanitization that you throw your phone in and it cleans it off. They’ve had to change up their marketing and their customer acquisition approach.

So, he’s going to share a lot of really cool information with us, and I think it’s going to be really helpful for a lot of brands that hit huge roadblocks and don’t really know where to go or how to pivot or evolve. So, I’m really excited for that episode. Make sure that you tune in. So, as always, take what you’ve learned here, make a plan, and take massive action this year. So, until next time, this is Greg Shuey and Steven Bell signing off.

Greg Shuey

Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.